Help › Sending

Send or schedule a campaign

Choose who it is for: everyone subscribed, or the tags you tick, plus any addresses you type (they must be subscribed contacts). Then open Send under the email.

The send is blocked, with the reason, when: there is no verified sending domain; your address is not in Settings; anybody in the audience has no lawful basis; or your plan's limit would be passed.

• Send now starts within a minute.
• Send in steps: type a number in Only the first … most engaged. The people who opened or clicked most recently get it first. When that step looks healthy, press Send to more on the campaign or its report: the next people get it, and nobody gets it twice.
• Schedule takes UK time. The checks run again at that time.
• Pause stops it; Resume goes on. Nobody gets it twice.

A campaign pauses by itself if more than 4% of emails bounce or more than 0.1% of people mark it as spam. From 2% bounces or 0.08% complaints, the campaign page shows a warning.

Engagement

Under the tags you can send only to people who opened or clicked in the last 90 days, 6 months or 12 months. You can also leave out people with no opens or clicks for 12 months. These need open and click tracking (Settings). Typed addresses always get the campaign.