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Import contacts from a CSV file

Open Subscribers → Import contacts and choose the file under Or upload a CSV file. Files up to 50 MB work; the file is read in your browser.

  1. Check the columns. The app finds email, name, company, tags and status by their names.
  2. Choose the lawful basis for the people in the file (see Lawful basis).
  3. Add tags if you like, then press Import. Keep the page open until it says finished.

What happens to unsubscribes

People who unsubscribed, bounced or complained in the old service come in with that status and are never emailed. People who never subscribed, or did not confirm, are not imported. An import never subscribes somebody again.

Where to find the export

MailchimpAudience → All contacts → Export audience. Unzip it and import each file.
KlaviyoLists & segments → the list → Manage list → Export list to CSV. Tick Email Marketing Consent.
KitExport one status at a time and choose its status when you import.
HubSpotContacts → Export, with "Unsubscribed from all email".
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