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Clicks and page views
Each campaign shows opens and clicks. Analytics shows the links clicked in your emails, and your website's page views.
Add the script
Copy the line at the foot of the Analytics page into the <head> of every page of your website. Most website builders have a "custom code" box.
It counts page views and link clicks. It sets no cookie and stores nothing on the visitor's device. When a contact clicks a campaign link to your website, their visit shows under Contacts on your site.
Opens are approximate: some email apps open every picture by themselves.
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