Help › Getting started

Write and edit a campaign

Open Campaigns → New campaign, or start from a template. Click into the email on the right and type.

The bar above the email

• B, I, U: bold, italic, underline.
• Heading and Text: change a line's size.
• Link: links must start with https://.
• Upload picture: PNG, JPEG, GIF or WebP, up to 5 MB.
• Offer box: a grey box for an offer.
• {first_name}: each person's first name. With no name, it says "there".

Slash commands

Type / at the start of a line (or after a space) for a menu: heading, small heading, text, lists, quote, line, picture, upload, button, offer box and first name. Type a word after the / to find one, use the arrow keys, and press Enter. Escape closes the menu.

You can also write {company} or {website}. To edit the HTML, open Edit the HTML code under the message. To write in Markdown, open Write in Markdown, paste it and press Use this Markdown: it replaces the message.

Preview text

The Preview text is the line the inbox shows after the subject. Write one short sentence that makes people open the email.

Ready to send?

The list on the right checks the preview text, the size, the subject length, the links, the unsubscribe link, your company details, the test and your sending domain. Gmail cuts an email over 102 KB and hides the unsubscribe link, so a bigger email cannot be sent.